It is possible to convert a one-time customer into a repeat customer as an additional stage to the action component. This is the point at which the prospective customer completes the process by becoming an active customer. Action – The final stage of the sales funnel is action.This is the level at which the seller must demonstrate his authority and prove them that its the best option. Desire – Getting a prospect to make a decision boils down to giving them all the information they need, answering any questions that are holding them back from taking action, assuaging any fears they may have, and convincing them that the action they’re about to take will result in satisfaction.At this level a seller must provide the prospect with a compelling argument for the effectiveness of their product.
Interest - When a prospect expresses interest in a service, they go through an evaluation process in which they seek more information, compare the offerings of various competitors, and become more educated about the factors surrounding the offering.After becoming aware, the prospect will begin to consider how they can find an appropriate solution to their problem. This can happen through advertising, word of mouth, prospect research, or any of several other channels. Awareness – When a prospective customer becomes aware that a seller offer a product, solution, or service that will meet their needs, they are in the awareness stage.Elmo Lewis' idea is often referred to as the AIDA-model, an acronym that stands for Awareness, Interest, Desire, and Action. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase. The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service.
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